Neuroergonomics is an emerging science that is defined as the study of the human brain in relation to performance at work and in everyday settings. Essentially, it is the application of neuroscience to ergonomics.
A neuroergonomic approach in usability analysis helps evaluating physical and cognitive work, particularly in task and work accomplishment in a software settings.
Gaps in Current Methods
Behavioral Studies can be hard to interpret, Measures may not be specific to one construct, and they may not provide much information on the user's’ state.
Resulting measures are prone to be contaminated by ambiguities, social pressure or participants’ memory limitations when answers are not oriented toward experimenters’ expectations if subjects figure out what is at stake.
Although behavioral studies are able to account in real-time for users’ interactions, they can be hard to interpret, measures may not be specific to one construct, and lack definite conclusions regarding:
Benefits of Neuroergonomy
Tools and Technologies for Neuroergonomy
These are all some great neuroscience tricks that you can use either individually or in combination to better understand your users or customers. It’s important to understand what each one of them has to offer and based on that you can find the right option to suit your needs. It can pay off big time, so check it out and it will totally be worth it in the end!