• Done well, usability testing enables organisations to validate ideas and designs for websites and applications with real-world users, helping increase engagement, satisfaction and conversions. But executing a successful user testing strategy brings with it numerous challenges and potential hazards. Think about your redesign and conversion optimisation projects. Are you at risk of committing any common testing mistakes?


  • Neuroergonomics is the application of neuroscience to ergonomics. Traditional ergonomic studies rely predominantly on psychological explanations to  address human factors issues such as: work performance, operational safety, and workplace-related risks (e.g., repetitive stress injuries). Neuroergonomics, in contrast, addresses the biological substrates of ergonomic concerns, with an emphasis on the role of the human nervous system.


  • Neuromarketing is a field that applies the principles of neuroscience to marketing research, studying consumers' sensorimotor, cognitive, and affective response to marketing stimuli. Researchers use technologies such as electroencephalography (EEG) and Steady state topography (SST) to measure activity in specific regional spectra of the brain response; sensors to measure changes in one's physiological state, also known as biometrics, including heart rate, respiratory rate, and galvanic skin response